KATM covered by Emerging SME, telecast on ET NOW on 13th & 14th May

KATM is India’s First Bulk Commodity Trading Platform, driven by open market forces,

KATM is a Technology enabler rather than a disruption, complimenting the current trade practice by leveraging technology, to enable both Buyers and Sellers to take more informed decision. It is by providing equal opportunity to all users, and hence become an open Marketplace, facilitating level play-field for all.

Initial reluctance by organizations was overcome, once they gave it a try on experimental basis as they realized the benefits first hand.

KATM as a platform primarily facilitates deals in all Bulk Commodities like Coal, Iron Ore, Pellets, Steel, Scraps, Limestone, Dolomite, Zinc ore, Manganese ore, Bauxite, Cement etc.

So, small/mid/large organizations dealing in these Bulk commodities are the customers. They are ranging from Sellers like Coal, Iron Ore , Limestone Miners, Domestic & International Trade houses, suppliers etc. And Buyers like Steel industry, Cement, Paper, Brick plants, aluminium, Chemical, Power sector etc.

Our users also include the trade Trade facilitators like Shipping, Logistics, Quality Agencies and Finance & Insurance etc.

KATM stands for Kommodity ATM, that is one can buy and sell Bulk Commodities and services anytime & from anywhere. Traditional perception is, that Bulk commodities are fixed asset or inventory, but we intend to change the mind-set by making these commodities as liquid asset, i.e even an end user of any commodity can sell it using KATM, if the need arises.

i-Trade in brief, is a virtual marketplace for any kind of Buyers, Miners, manufacturers, traders be it domestic or international etc. who deals in any kinds of bulk commodity, finished & semi-finished Steel and Logistical & Beneficiation services. Here we aim to give a transparent, flexible and adaptable e-platform, to facilitate direct connect between buyers & sellers.

It allows users to:

• Buy and Sell anytime
• Lower their inventory cost
• Have Equal opportunities
• Have right information at right time.
• And have greater

i-Auction on other hand is ‘Total Cost of Ownership’ and ‘Value in Use’ driven e-Auction service. Its primary aim, is to help users make a Quality aware decision at best price.

Describing ‘Total Cost of Ownership’ and ‘Value in Use’ in i-Auction service :  As a general practice in industry for procurement process, the acceptable quality range; is pre-decided, and based on that; prospective offers are selected; or rejected. Lastly, the best offer is chosen; based on Price. So in short, the decision is broadly price driven. And most importantly; a better quality raw material within acceptable range, is simply ignored, just because it is comparatively costly.

Generally, this is the case even if the better quality raw material can result in enhanced output; and increase profit manifold, compared to the nominal higher price; that may have to be paid during procurement. This is primarily because there is a lack of techno-commercial e-Auction platform.

The KATM i-Auction platform, can calculate the Total Cost of Ownership or the Value in Use of any given commodity during the Actual Auction process in real-time, which is based on the Techno-Commercial formula, & penalty/bonus calculations.

KATM aims to help the Seller save on unnecessary marketing cost, and the Buyer gain from ready availability of right deals at right time and at competitive prices, which are driven by Market forces. At the same time the trade deals are generally independent from the Quantity limitations, as both parties have multiple options.

Hence, the profit maximization is a resultant of the more informed decision making, which is facilitated by both i-Trade and i-Auction service from KATM.